About

The Top 50 Call Centres for Customer Service

One benchmark. One solution.
Building a more positive future for call centres and customer service

The members of the Top 50 Call Centres for Customer Service initiative are committed to customer service excellence; they have a reputation for delivering great service, but want to know what they can do to improve even further.

Unlike other awards schemes, the Top 50 is not judged by a panel of experts, but by customers themselves. To identify what makes a good calling experience, extensive focus group research was conducted across the country by GfK NOP. By using real customers who regularly contacted organisations using call centres we gained an understanding of the differences between a positive and negative call.

We captured all of the elements that were important to call centre users and incorporated it into our mystery shopping calling questionnaire. Mystery shopping calls were made by 20,000 customers to large and small call centres in a variety of industry sectors, making this the largest piece of research of this kind ever conducted in the UK.

The results of the Top 50 Call Centres for Customer Service were announced at a ceremony in London on the 9th October and will be published in the Top 50 magazine supplement in The Times on 15th November 2008.  More about the Gala Evening

 GFK NOP – Our Mystery Shopping Partner

CMP Information (CMPi) is the leading provider of customer management media solutions and the driving force behind the Top 50 Call Centres for Customer Service Programme.

More about CMP Information


For more information about the Top 50 Call Centres for Customer Service, and to find out how to take the next steps, contact Simon Thorpe on 0207 921 8507 or email him at sthorpe@cmpi.biz

If you are a current member and need further information please contact Bradley Hoyland on 0207 921 8511 or email him at bhoyland@cmpi.biz